In advertising terms, what does "prospecting data" typically refer to?

Prospecting data specifically refers to information that aids in identifying and reaching new potential customers, rather than data linked to existing customer behaviors, feedback, or the effectiveness of ad campaigns. This type of data often includes demographic information, online behavior, interests, and other relevant metrics that help marketers understand and target audiences who have not yet engaged with their products or services. By focusing on prospective customers, advertisers can create strategies designed to generate leads and convert these prospects into loyal customers, making it crucial for expanding market reach and driving sales growth.