What does "Audience Guarantee" contracts enable you to do?

The concept of "Audience Guarantee" contracts is primarily focused on ensuring that specific audience segments are reached in advertising campaigns, often using first-party data. This means that advertisers can enter into agreements that guarantee their ads will be delivered to a target audience based on data they own, enhancing the precision and effectiveness of their marketing efforts.

By utilizing first-party data, advertisers can create more tailored and relevant experiences for their intended audience. This audience-focused approach allows for better engagement and conversion rates, as the advertising is more likely to resonate with individuals who have shown interest in similar products or services.

While the other options hint at aspects of digital marketing, they do not capture the essence of what an Audience Guarantee contract specifically allows. For instance, optimizing campaigns with third-party data or delivering a certain number of impressions focuses on broader reach or operational aspects of advertising, rather than the targeted audience delivery that the Audience Guarantee emphasizes.