What does the acronym "DSP" represent in programmatic advertising?

The acronym "DSP" represents "Demand-Side Platform" in programmatic advertising. A Demand-Side Platform is a technology used by advertisers and media buyers to purchase and manage ad inventory across various publishers efficiently. By utilizing a DSP, advertisers can automate the buying process, allowing them to bid on and optimize their ad placements in real time. This platform connects them to multiple ad exchanges and data providers, enabling the segmentation of audiences and targeting in a precise manner.

This capability to effectively manage advertising campaigns at scale and analyze performance data in real time is crucial in the fast-paced digital advertising landscape, making the Demand-Side Platform a vital tool for advertisers looking to maximize their return on investment.