What is a marketing persona?

A marketing persona is a semi-fictional representation of a target customer, created based on market research and real data about existing customers. This concept is vital for understanding customer needs, preferences, and behaviors, and it helps businesses tailor their marketing strategies effectively. By developing a marketing persona, companies can visualize their ideal customer and segment their audience based on specific characteristics such as demographics, interests, purchasing behaviors, and pain points. This enables marketers to design targeted campaigns that resonate with their audience, ultimately leading to more effective communication and higher conversion rates.

In contrast, profiles of a company's financial performance, analyses of competitors’ marketing strategies, or specific types of advertising do not capture the customer-centric focus that defines a marketing persona.