Which aspect of branding is primarily influenced by brand equity?

Brand equity refers to the value that a brand adds to a product or service, which is significantly shaped by customer perceptions and loyalty. When consumers have a strong emotional connection with a brand, or perceive it positively, they are more likely to remain loyal and advocate for that brand, often leading to repeat purchases. High brand equity can often result in premium pricing, as customers are willing to pay more for products from brands they trust and feel connected to.

This influence on customer perceptions leads to a stronger brand presence in the market, providing a competitive edge. In contrast, aspects like manufacturing processes, sales strategies, and logistics focus more on operational and strategic elements of a business rather than the emotional and perception-based factors that directly derive from brand equity.